Platforms for the digital media of tomorrow
Pauli Aalto-Setälä wrote an excellent piece as a guest blogger on Markkinointi & Mainonta magazine titled "Näin mediasta tulee taas bisnes - Journalismin viisi mahdollisuutta" (“How Media will become a Business again – Journalism’s Five chances”). Even though I haven’t had to dabble with display advertising, over the last five years I have become acutely aware of media’s despair concerning digitalization, and I have, from time to time, pessimistically believed that the whole industry would shrivel up and be swept away by the tidal wave that is the internet while desperately trying to cling on to its tired old advertising conventions like a piece of driftwood. However, Aalto-Setälä’s blog text with its fresh ideas gave me some hope that maybe media could have the ability to reform. Hopefully others took the hint too. Maybe we should start figuring out what kinds of platforms and solutions the digital journalists and publishers of tomorrow are looking for.