Shell HelmiSimpukka
Starting point
Shell HelmiSimpukka service station restaurants are known for their good food and versatile services. The aim of the website revamp was to improve the accessibility of the services while on the road. Some of the goals included improved mobile usability, uncluttered content and an easy-to-use station locator that would help customers find the services they need quickly. What the administrators wanted was a more modern tool, cost effective development down the line and simple content management.
What we did
Druid was in charge of the technical implementation using a Drupal 8 system. We built a station locator for the site with which a customer can locate nearby Shell HelmiSimpukka service station restaurants or filter the search results by services offered. For the home page we built a custom made feed that compiles the contents from different social media accounts into one view. Up-to-date weekly lunch menus are retrieved from a lunch menu management tool we previously created for Restel.
Results
The renovated web service is responsive, fast and simple to use. It serves customers on the road far better than the previous site. The nearest service station can be found with a couple of clicks and mobile users can start the navigation service straight from the station's own web page. Groups and businesses have also been taken into account. The site contains special offers for groups and an electronic form for larger dining reservations. For businesses there are custom made service bundles available.
The Shell HelmiSimpukka chain of service station restaurants offers a wide selection of services and good food for people on the road all around Finland. A total of 50 Shell HelmiSimpukka restaurants can be found situated alongside Shell and St1 service stations.
The site contains comprehensive information about Shell HelmiSimpukka restaurants, and the service stations are easy to locate. The station locator was constructed by combining the station information that Drupal manages with Google Maps. With the map integration the customer can find a route and navigate straight to the chosen station. Stations are also listed by city in the service. The list may be filtered by city and services available.
The social media feed on the home page was custom built for Shell HelmiSimpukka. The component retrieves updates from the social media services and accounts linked with Drupal, for example the Shell Palvelumestari and Shell Helmisimpukka Facebook accounts and Instagram.
The project started in early summer of 2016 and was finished in October. The project was carried out in cooperation with Shell HelmiSimpukka's advertising agency Mediakolmio. The agency was in charge of developing the content plan of the web service and also the layout of the site.
